
Date:
May 19, 2022
Great content is everywhere. Strategic content? Not so much. Learn how to craft content that speaks, sells, and scales – across every platform.
Sell the Outcome, Not the Features
Whether it’s a caption, Reel, or graphic—focus on the transformation, not the tool. People don’t buy a product; they buy what it does for them.
Make every piece of content answer: “What’s in it for me?”
Want a content-to-sales checklist? Just say the word.
Impact: Appeals to creators and brand managers alike, encourages discussion, and hooks readers into signing up for content tips.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.